Brand identity
The Penn Medicine brand is an essential part of maintaining a cohesive and recognizable identity. Use these resources to align your digital designs with our branding guidelines:
- Brand guidelines – A detailed guide on colors, typography, logos, and visual identity. Penn Medicine Branding
- Logo assets – Official Penn Medicine logos and variations for use in digital and print media. Penn Medicine Logo Assets
Penn Medicine design system in Figma
Our design system provides a set of core design elements to ensure consistency and efficiency. Access all digital design assets through the following Figma links:
- Design system – Here you'll find the atoms, molecules, and organisms files that form the Penn Medicine design system. Figma link
- Documentation – Detailed design specifications and best practices for using components effectively. Figma link
- Templates – Predefined layouts and templates to streamline your workflow. Figma link
Figma kits
Our Figma kits help designers quickly implement the Penn Medicine design system across projects. Access the official kits here:
- System kit – A guide to understand how our atomic design system works. Figma link
- Documentation kit – A structured guide to our design system, ensuring consistency across projects. Figma link
- Templates kit – Ready-to-use page templates to speed up design workflows. Figma link
Getting started & support
If you're new to the Penn Medicine design system, these resources will help you get up and running:
- How to start – How to start using Figma. Figma link
- Help & guidelines – Contact Figma for help about their platform. Figma link
- Community – Explore, install, and use thousands of templates, plugins, and widgets published to the Figma community by designers and developers. Figma link
Contact & access
- For Figma access and questions then contact web-standards@pennmedicine.upenn.edu