Technical standards

Technical web standards are essential for creating high performing, consistent, accessible, secure, and maintainable websites and web applications. They enable developers to build sites that are compatible with various technologies, ensuring that users have a seamless and positive experience no matter how they access the internet.

Technical standards overview
Performance
Page load time
Browser and device compatibility
Domain policy
Vanity URLs
HIPAA and privacy

Standard scope

This standard applies to:

Overview

Technical web standards are intended to:

  • Improve performance: Following best practices helps ensure that websites load quickly, which is crucial for user satisfaction and search engine rankings. Standardized code results in faster performance and better efficiency.

  • Support interoperability and future proofing: Websites should function consistently across different browsers, devices, and operating systems. A website that looks and behaves the same regardless of the user's browser or device leads to a better user experience. Standardization also helps ensure that websites can evolve and remain compatible with future technologies. As new browsers and devices are released, websites built with standards are more likely to remain functional, whereas those built without standards may break or become obsolete.

  • Adhere to security and privacy standards: Web standards include best practices for securing websites and protecting user data. For example, the use of secure connections (HTTPS) is part of modern web standards, helping to safeguard against cyber threats like man-in-the-middle attacks.  Privacy is a critical requirement for Penn Medicine, including HIPAA compliance.

  • Focus on maintainability: By adhering to standards, developers create more structured and organized code, making it easier to maintain and update websites over time. This can reduce the risk of bugs and improve the long-term sustainability of a site.

Technical standard
Why this is important
Reflects how efficiently a website operates for users. This includes how quickly a website loads on a browser and the quality of the usability, interactivity and reliability.
Directly impacts user satisfaction, search rankings and conversion rates.
Image Optimization
Ensures images load quickly and display correctly on supported devices.
Clearly defines browsers and devices supported to take advantage of functional and security features.
Defines the rules for web domains that feature the Penn Medicine name, shield, and wordmark.
Defines the rules for use of shortened, customized URLs.
Third party hosting
Defines the requirements for a website or web application is hosted on servers not owned or managed by Penn Medicine.
Security
Practices and technologies for maintaining the integrity and confidentiality of sensitive information and ensuring that business operations are not interrupted by malicious activities.
Defines the rules for compliance to meet government-regulated standards.
Use of QR codes
Maximizes the usability and effectiveness of QR codes in engaging users.

Contact

For more information about this standard, email: web-standards@pennmedicine.upenn.edu

Last updated

Date
Version
Desciption
06/11/25
1.1.0
05/01/25
1.0.0
Initial Release