Visual identity

Overview

Applying visual identity standards help ensure that our Penn Medicine brand shows up on digital products to reflect the vision and values people have come to associate with us for decades.

A consistent visual identity helps to:

• Build trust and credibility: A unified look signals professionalism and reliability, helping users feel confident in the Penn Medicine brand.
• Improve user experience (UX): Consistent design elements like fonts, colors, and layout reduce confusion and make navigation easier.
• Reinforce brand identity and recognition: A strong, recognizable visual identity across all channels makes the Penn Medicine brand more memorable and distinct.
• Strengthen marketing and communication: Cohesive branding aligns your website with ads, emails, and social media—boosting conversions and clarity.
• Supports growth and SEO: A consist visual identity simplifies site updates, supports scalability, and helps search engines better understand content.

These standards are only applicable to Penn Medicine digital products. If you have additional questions including the application to print or other mediums, please visit the Penn Medicine Brand Standards website.

Applying our visual identity standards to digital products