HIPAA and privacy

For healthcare websites handling any Protected Health Information (PHI), complying with HIPAA privacy and security rules is critical. These rules establish technical requirements for Penn Medicine web pages and systems to protect sensitive patient data from unauthorized access, loss, or misuse.

Technical standards overview
Performance
Page load time
Browser and device compatibility
Domain policy
Vanity URLs
HIPAA and privacy

Standard scope

This standard applies to:

Overview

Penn Medicine has taken steps to document our notice of privacy practices to achieve HIPAA compliance. Without exception, a link to Penn Medicine’s HIPAA notice of privacy practicesmust be included on every patient-facing web page.

It is critical that this information is available for the following reasons:

  • Legal compliance: HIPAA requires covered entities (like hospitals, clinics, and insurance companies) to provide a Notice of Privacy Practices (NPP) to patients. This is not optional—it's a legal obligation under the HIPAA Privacy Rule.
  • Patient rights and transparency: Publishing HIPAA privacy practices empowers patients by informing them of their right to access, amend, or receive a copy of their medical records, their right to request restrictions on how their data is used, and how to file a complaint if they believe their privacy rights were violated. Transparency builds trust between healthcare providers and patients.
  • Promotes accountability: Making privacy practices public creates a clear standard for staff to follow when handling patient data, and shows regulators and the public that the organization takes privacy seriously.
  • Risk management: Clear privacy practices help minimize the risk of data breaches or unauthorized disclosures, misunderstandings or legal disputes with patients, and possible fines and reputation damage due to non-compliance.
  • Patient education: Many people don’t understand how their health information is shared.

Contact

For assistance, please contact web-standards@pennmedicine.upenn.edu

Last updated

Date
Description
06/11/25
Initial Release